Marketing Concentration

Along with the standard requirements, this concentration also requires the following:

• GBS835: Policy Formulation
• One 800 level finance course*

And any four of the following courses:

• GBS800: Special Topics in International Business
• GBS805: Contemporary Issues in Business Law or
  GBS865: Issues in Business Ethics
• GBS810: Marketing Strategies
• GBS811: Marketing Management Computer Simulation
• GBS812: Marketing Management - Integrated Communications
• GBS813: Special Topics in Marketing and Management
• GBS818: International Marketing
• GBS845: Forecasting Methods
• GBS850: Quantitative Methods in Business

* Finance course; choose one: GBS825, GBS830, GBS840 or GBS875