Healthcare Marketing

General Education Requirements (42 credits)

ART201, GEO120, BIO101, BIO102, MAT205, MAT335, ECO100, MIS101, EDC102, AIC101, PHI101, ENG101 or ENG103, ENG102 or ENG104, PSY101, PSY102

Major Requirements for the BSBA degree in Healthcare Marketing

• HCM300: American Healthcare System
• HCM330: Healthcare Beliefs, Ethics and Societal Needs
• HCM320: Healthcare Marketing
• HCM390: Healthcare Internship
• HCM340: Healthcare Management Technologies
• MKT301: Professional Sales Development
• MKT304: Marketing Research
• MKT305: Consumer Behavior
• MKT315: Business and Market Strategies
• MKT350: Communication Strategies

Electives

Recommended electives: MGT215, MKT313, MKT317, MKT320, and MKT350

Total program credits: 120