Program requirements

Common Professional Component

All School of Business Administration students must fulfill general education requirements. All School of Business students must take the following introductory business courses:

• ACC101: Elementary Accounting
• ACC102: Elementary Accounting (Continued)
• ECO201: Principles of Economics I (Part of General Education Requirements)
• ECO202: Principles of Economics II (Part of General Education Requirements)
• IBS105: Introduction to International Business
• LAW300: Business Law: Contracts and Agency
• FIN203: Managerial Finance
• MGT105: Principles of Management
• MKT204: Principles of Marketing I
• MAT119: Finite Mathematics I
• MAT335: Foundations of Statistics
• MIS101: Concepts of Business Data Processing
• MIS102: Applications of Microcomputers
• MGT378: Senior Policy Seminar

Major Requirements

• MKT204: Principles of Marketing
• MKT303: Distribution Strategies
• MKT305: Consumer Behavior
• MKT313: Brand and Price Strategy
• MKT315: Business and Marketing Strategy
• MKT350: Integrated Marketing Communications
• MKT395: Internship
• Plus electives