This course studies management as an organized body of knowledge, focusing on the role of leadership and teamwork in building organizational effectiveness. Concepts include: the nature and purpose of organizations; strategic planning; humanistic, ethical and behaviorist challenges facing modern institutions in a rapidly changing global environment; the development of leadership and teamwork skills; management dynamics of national and international companies; and the importance of CSR. The course also addresses the application of total quality methods and control systems to assure effective implementation of business plans.
This course provides an understanding of today's competitive markets and the ability to create marketing strategies critical to the success of an organization. It will provide an overview of the relationship that exists between the environment and the marketing process. Students will learn how to develop a situation analysis, utilize marketing research, perform a SWOT analysis, and develop strategic marketing programs.
The purpose of this course is to provide an examination of and develop an understanding of the theories of fraud and financial crimes. Course topics will include theories, assumptions and definitions, particularly as they apply to occupational and corporate crimes; prevention, punishment and the criminal justice system.
Students will gain a perspective on the evolution of HRD as a field of practice that supports the achievement of organizational goals by providing management with the core human processing skills that are the basis of increases in human performance and productivity. Students will examine the core philosophical/theoretical issues in Human Resource Development and acquire the basic human processing skills of attending, responding and personalizing that support performance development.
This course reviews major topics in microeconomics in combination with recent mathematical developments examined as aids to the decision maker in the solution of problems faced by both public and private enterprise. It introduces to the student to an analysis of demand, supply cost, prices and market structure from the point of view of the firm and the industry operating in a mixed enterprise system. The principles of intelligent economic planning involving the determination of the most economical combination of productive inputs and outputs are examined in detail.
This course will provide an overview of the US legal system and examine the federal law related to fraud. Specific topics may include prosecutions, individual rights during investigations, rules of evidence, testifying as an expert witness, and other topics related to fraud and the law.
This course provides an overview of US healthcare policies and their economic impact on our ability to equitably provide adequate patient care. The question is addressed: How do we put a realistic price on the cost of healthcare and how should costs be controlled. The difficult ethical considerations facing our hospitals and health insurers will be closely examined and debated.
This course studies accounting as it pertains to the needs of management, principally planning, controlling and decision making. Topics covered include financial statement analysis; funds flow; cost terms concepts, classifications and behavior patterns; cost-volume-profit relationships; job order, process, and standard costing; flexible budgets, profit planning, non-routine decision making, pricing, and capital budgeting.
This course provides students an opportunity to study and develop integrated marketing communication strategies. Students will learn to analyze opportunities for targeting customers, the essentials of advertising, public relations, direct marketing, sales and new media to plan integrated marketing communications programs. Students will also develop marketing strategies utilizing multimedia campaigns.
This course will introduce the student to basic criminal investigation theories and techniques. The development of contemporary criminal investigation and criminalistics will be examined as well as crime-specific investigative technology. The Reid Technique of interview and interrogation shall be emphasized.
The dimensions of human performance, along with methods of modeling and analyzing performance are explored. Students are introduced to systematic models and skills that comprise the design and implementation of training interventions intended to develop human capital. This includes the skills of curriculum development, assessment, training design and training delivery.
This course investigates the process that organizations use to identify the needs of their customers and to create the products and services that meet these needs within the resource constraints and strategic objectives of the organization. The course examines market research, target market selection, market segmentation, position, and branding. It covers all the elements of the marketing mix, showing how they are being transformed by the Internet and the global economy.
Healthcare operations are complex, requiring balance between the needs of the staff, administration, patients and the community. Capacity planning, expansion, mergers, physician recruitment/retention and scheduling will be examined, focusing on the importance of leadership, goal setting and decision-making in effective operations.
This course analyzes the internal financial problems of a business enterprise. Topics include capital budgeting; evaluation of capital projects using discounted cash flow (internal rate of return and present value) and non-time-adjusted methods under conditions of certainty and uncertainty; capital structure theory and management; determining the cost of capital; the effect of leverage and dividend policy on cost of capital and firm policy; working capital management; liquidity structure of assets and liabilities; management of cash, marketable securities, receivables and inventories; financing, investment banking and the issue of long-term debt, preferred stock, common stock, convertible securities, and warrants; short and intermediate debt and lease financing, and short and long-term financial forecasting.
This course provides an overview of the implications of environmentalism for business activities, both in terms of opportunities (new markets) and challenges (regulatory-driven operational changes). This is the core course for the concentration. Topics will include the physical, legal, and police aspects of natural resource use and environmental quality issues, the regulatory process and its interaction with business, and organizational design issues associated with managing for sustainability.
This course provides an analytical approach to the study of Brand management. Emphasis is placed on a managerial approach to all aspects of the brand. Students will identify strategies and tactics in Brand Management, developing brand concepts, equity and positioning strategies, and create brand design, packaging, naming and 4P's strategies focusing on global marketing.
Operational models for defining the relationships between human capital and other organizational sources of capital advantage are introduced. Students will be asked to think analytically about the effectiveness of the interactions between: (a) the components & functions of individual productivity systems and (b) the components & functions of organizational productivity systems. The role of, and development of, leadership within this context will be considered.
The MBA class travels to another continent to examine first-hand the business systems, issues and challenges facing both small and large corporations. Students have the opportunity to tour a range of facilities and meet face-to-face with business leaders over the course of this intensive study. All participants select one of the firms visited and develop a comparative study between that firm and a US firm with similar interests, placing primary focus on the issues and challenges facing the international firm visited.
This course will examine the various types of fraud that involve accounting information, financial fraud related to major business processes, as well as the common techniques used to assess the risk of financial statement fraud. Specific topics may include off balance sheet financing, fraudulent sales, asset valuations, conditional sales, understatement of liabilities, income-smoothing and expense capitalization.
Managing information within a healthcare setting requires the ability to embrace change while balancing institutional and patient needs with fiscal reality. This course will cover the latest trends/technologies in healthcare - comparing them from the perspective of quality improvement versus cost effectiveness. Students will explore model hospital systems from both the United States and Asia.
The focus of this course is on how to find and exploit opportunities created by consumer and regulatory demands for environmentally products and services. Topics will include market assessment, green design, life cycle analysis, and innovative marketing strategies associated with these products.
This course is an analytical approach to the study of marketing in today's global economy. Emphasis is placed on a managerial approach to managing the marketing mix. Students will learn to evaluate research in buyer behavior, marketing trends and changes in technology. They will develop strategies that utilize product positioning techniques and acquire marketing communication skills for global markets.
This course is designed to provide the student with an opportunity to apply the wide array of knowledge gained through his/her academic program to various real world situations. The students' knowledge application will be assessed through the analysis of business case problems.
Students will learn to apply systems thinking to the analysis of individual and organizational performance. They will acquire the basic principles that guide the identification and use of exemplars to enhance performance improvement efforts with the organizational context, along with the skills of program development and implementation.
This course is an introduction to the international business environment and how it affects multinational corporations. Topics include investigation of marketing techniques and programs as developed and implemented on an international scale; evaluation of international marketing strategies, special goals, and decision-making processes that are part of marketing internationally; examination of policies and strategies of international finance, analyzing those problems confronting multinationals; balance of payments, foreign exchange market and risk, cash flow operations, and evaluation of international economic problems and policies.
This course will develop an understanding of the elements of fraud and financial crimes, including fraud prevention, detection and investigation. It will examine consumer fraud and fraud against organizations.
This course addresses the challenges of marketing both healthcare products and facilities. Beginning with an overview of the marketing function within various health-related organizations, students will gain an understanding of current marketing challenges within the healthcare industry. This course examines market research, target market selection, market segmentation, position, and branding as applied to hospitals, clinics, and medical manufacturers/suppliers.
This course covers the elements of statistics and management science. It deals with the principle methods that business researchers use to analyze and understand data-central tendency, variation, probability, hypothesis testing and forecasting. It also deals with management science models and techniques for optimization, network design for project management, queuing, managing risk and uncertainty. The emphasis is on providing students with the practical skills and techniques that can be applied to improve the effectiveness of managerial decision-making.
This final course in the sequence takes a case study approach to understanding the strategic, financial and functional challenges faced by firms operating in this rapidly changing environment. Cases will cover a range of management issues including evaluating the costs and benefits of pollution prevention and waste management practices in an industrial setting, sustainable raw materials sourcing, marketing opportunities and pitfalls, and life cycle analysis.
In Today's global economy, understanding complex marketing trends and developing strategies are essential to the success of the organization. This course will provide insight into the changing new media and the importance of how to target customers with innovative strategies. Students will learn to develop marketing strategies using the following new technologies: social media, search engine marketing, web video, and email and online marketing.
Within the context of systems thinking, students will be introduced to the process of and methods used in the design and implementation of a needs assessment. They will explore the potential performance improvement interventions other than training, including organizational/team learning strategies. PREREQUISITES: HPMBA504, HPMBA514, and HPMBA524.
This course examines the process of entrepreneurship from the conception of a new idea through the steps of research and market testing to the crafting of a complete business plan. It focuses on the many ways that entrepreneurs create value and the central role of new venture creation in a free market economy. For those students who prefer to relate the course to their current workplace, students have the option of preparing an in-depth study of a proposed solution to an existing problem. As the capstone course for the MBA, students to apply their knowledge of each business area to putting together and presenting, in the most persuasive but honest manner, an integrated plan.
Ongoing program evaluation is a critical component of a well-run healthcare organization. This course will examine the various methods of evaluating internal departments as well as clinical, community and outreach programs - addressing the areas of quality, cost effectiveness, and positive public relations for the community.
The certificate program in marketing will provide you with a set of skills and a credential to assist you in becoming a successful marketer. You will learn from experienced marketing professionals the key elements in running today's successful marketing organizations. Emphasis is placed on marketing planning, project management and developing the brand. Each student is required to develop a capstone marketing project.
Students will explore the economic, social and ethical implications of operational models that define interdependent relationships between the components, functions and processes of productive organizations. They will systematically apply major HRD models and principles to a human productivity issue in the student's work setting, or within an individualized internship setting.
As healthcare evolves, the delivery systems for healthcare will also change. This course discusses the challenges of leading innovation within the healthcare setting. It will focus on the drivers behind innovation, the challenge of bringing transformational change to a healthcare organization, and how healthcare leaders can effectively manage change.
This course shall enable the students to learn and understand the importance of Operations Management for both Service and Production processes. It shall be the objective of the student to learn how and when to apply the principles learned to solving business problems, how to compile data that yields information for decision-making, and to appreciate the scorecard of Key Performance Indicators (KPIs) for the business to build sustainable competitive advantages. Emphasis is placed on the current trends in operations - especially Quality, Technology, and Inventory Management.
This course teaches the tools necessary to apply the Define-Measure-Analyze-Improve-Control (DMAIC) Lean Six Sigma methods to practical problems. In addition to the outline below, a successful project must be completed showing the application of the techniques and principles of the Lean DMAIC philosophy. After taking the course the student should be able to apply Lean Six Sigma to their work environment and apply the DMAIC methodology to problem solving.
Students are introduced to the fundamentals of Supply Chain Management and the challenges associated with the integration of contributors to the supply chain so that products can be distributed to customers in the right quantity at the right time. As a result of this course, students will be able to compute optimal variables and performance measures needed for effective supply chain management. The course covers both traditional and the creation of virtual chains.
This course explores the emerging role of the multinational manager, cultural impact of international management, organizational responsibilities, and cultural differences. Students should develop an understanding of the reasons for cultural barriers among countries.
This course concentrates on the current US foreign policy in the world and its influence on US business. This includes positioning of the world powers. It also focuses on what can or cannot be done to influence foreign policy effects of business.
This course concentrates on gathering and applying market research data for key geographic regions. Resolution of actual marketing problems with emphasis on the cultural aspects of select international markets will be stressed.
The globalization of business is having a significant impact on human resource management. Decisions have to be made on how to staff international operations; where and how to recruit and select employees; how to train employees for international assignments and evaluate their performance; what compensation to provide them; how to handle international labor relations; and what human resource management practices to follow. This course will look at the contemporary issues facing the international human resource manager today and in the foreseeable future.
This course will focus on the big emerging markets of the Americans, Euro-Asia, Asia, and Africa. It will concentrate on the social, cultural, political, legal, and economic environments that influence international business operations in these markets. Each student will be required to do a detailed country assessment of a country of the student's choice in any one of the four emerging markets discussed in class. Course work includes Asia-Pacific case studies for both class presentation and analysis.
The course objective is to develop a system-level model of a US company entering the international marketplace with the goal of becoming a multi-national enterprise (MNE). The company will identify a region of the world and a specific country within that region to begin its initial market entry. The US company can go through the various stages of market entry beginning with exporting and going up to foreign production. Collaborative arrangements like joint ventures, licensing, and contracting manufacturing can be utilized in the simulation. The simulation will be interactive with controlled scenarios to create a real world international business environment.