The course will provide the student with an understanding of the pertinent issues in international marketing. The course will explain the international environment (cultural, political, and legal) and the influence it has on marketing goods and services in the global marketplace. The course will look at global marketing strategies; the need for creating global products to meet consumers' tastes and preferences; pricing strategies for global marketing; global advertising and other promotional strategies; international distribution systems; and assessing global market opportunities. Course work will include special research projects and/or case studies for class presentation and discussion.
PREREQUISITES: IBS105, MKT204, or permission of the instructor