MKT204 - Principles of Marketing I

Marketing is a key activity that enables businesses and organizations to achieve their goals by satisfying the needs of others through mutually beneficial relationships. This course will provide students with an understanding of important marketing theory and practices, including: the marketing concept; market segmentation and positioning; pricing, promotion, product, and distribution strategies; consumer and business buying behavior; Internet marketing; and the marketing environment.

PREREQUISITE(S): None

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