MKT307 - Social Media and Digital Marketing

Social media has changed the much of the playing field in marketing and advertising. Through social media, customers now have access to the vast experiences of other customers to guide their purchase behavior. Conversation and participation are the norms in social media and social communities. Marketers now must embrace this new relationship with customers to be successful. In this course, students will learn about the different types of social media, create social media marketing strategy, and create content and engagement strategies for various social media and sites platforms such as Facebook, Twitter, blogs, and YouTube. Prerequisite(s): None

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