MKT310 - Marketing Simulation

Successful organizations and marketers must be able to craft strategies that achieve the desired marketing objectives. Students will have the chance to develop and implement their own marketing strategies in a real-time decision-making environment by competing against other students in a simulated consumer marketplace. Through this course, students will learn about conducting SWOT analyses, creating competitive advantages, collecting and leveraging market information, allocating resources across businesses and brands, market forecasting, market segmentation, and how to develop product, pricing, promotion, distribution, and research and development strategies.

PREREQUISITE(S): MKT204

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