SRM309 - Sporting Goods Industry

Examines the principles and foundations of the sporting goods industry. The focus is on the history, the current structure, and the current challenges facing the industry. The students also gain an understanding of the role of vendors in the industry as well as learning about the channels of distribution, an understanding of how products are marketed in the sporting goods industry, the financial dimensions of the sporting goods industry, and an appreciation for the growth of e-commerce in the sporting goods industry.


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