American International College has struck gold again, and silver too, this time at the The Advertising Club of Western Massachusetts (ACWM) ADDY Awards. The AIC Marketing and Communications team, working in collaboration with the Admissions Office, received a gold award in the Collateral Brochure"category, for its Undergraduate Viewbook. The team also received silver awards in the Direct Marketing Category for the publications, "AIC's 25 Steps to College," and AIC's Affordability Brochure," and a Judge's Choice Award for "AIC's 25 Steps to College."
Lynn Saunders, AIC Art Director and Project Manager, Janelle Holmboe, dean of Undergraduate Admissions and Scott Whitney former senior writer were recognized for their work at the 2013 ADDY Awards Gala, which was held Friday, April 5, at the Community Music School of Springfield's Robyn Newhouse Hall.
Saunders said the awards mean a lot, not only to the members of the team, but to the college, as well. "It's great to be recognized for our work, but what's even more exciting is how this recognition reflects so positively on AIC and all the good things going on here."
The annual ADDY competition recognizes advertising excellence in all media including print, television, interactive, mixed/multiple media and outdoor advertising. More than 170 entries were judged this year from agencies, companies, and individuals in Western Massachusetts and the New England region. District winners will be forwarded to the national/international ADDY Awards competition.
AIC was the only higher education institution to receive awards at the event.
In January, the AIC Marketing and Communication team received the Gold Award in the Print Communications category from CASE (Council for the Advancement and Support of Education) on the AIC Admissions Viewbook at a ceremony in Boston this past January. The publication earned a Gold Award in the Print Communications category.
Jennifer Grossman, director of Marketing and Communications at AIC, said we are excited to be recognized for our efforts and look forward to continuing to produce meaningful and breakthrough work."