Veteran political consultant Andy Grossman, the National Platform Director for the 2012 Democratic National Convention, recently spoke to marketing students at American International College.

Grossman told students in Professor Epstein's class that social media is playing an important role in politics, not only in garnering support for candidates but also in fundraising.

Grossman has been involved in campaigns at all levels and has held management positions in the Democratic parties of New York and New Jersey. He also headed up the Common Purpose Project Health Care Working Group, which played a huge role in passing the health care reform law in the spring of 2010.

He told AIC students that President Obama's health care reform package was a tremendous piece of legislation, but said it will be very hard to implement because of all of the add ons from the Senate.

Grossman is a principal at Grossman Heinz, a public affairs firm that specializes in government affairs, strategy, and management consulting for advocacy and electoral campaigns. He has advised: the National Partnership for Women and Families Campaign for Better Care, which advocates for health care delivery reform for vulnerable seniors; Planned Parenthood, which operates a network of more than 800 primary care clinics throughout the US, and the Connecticut health care exchange organized under the Affordable Care Act.

A graduate of Colby College, Grossman serves on the advisory board of the Columbia Law School State Attorneys General Program, the National Advisory Board of the Council for a Livable World.