Timothy Grader of Holyoke has been named director of Marketing and Communications at American International College. The announcement was made recently by AIC President Vince M. Maniaci.
Grader served as Marketing Director of Thorne's Marketplace in Northampton for more than 10 years. Most recently Grader was the Marketing Director for Sandri Companies in Greenfield.
He received his bachelor's degree from Norwich University and a master's degree from Cambridge College.
As director of marketing, Grader will be responsible for brand management, enrollment outreach, and advancement messaging. He will also develop, lead, implement and manage a strategic, comprehensive and creative integrated marketing communications plan.
Grader will guide the production of web, print, video, and social-media; measure and assess the marketing communication efforts; and serve as the institutional expert on the impact of emerging trends in higher education on marketing communications planning.