Marketing Courses

MKT 204 - Principles of Marketing I (3)

Marketing is a key activity that enables businesses and organizations to achieve their goals by satisfying the needs of others through mutually beneficial relationships. This course will provide students with an understanding of important marketing theory and practices, including: the marketing concept; market segmentation and positioning; pricing, promotion, product and distribution strategies; consumer and business buying behavior; internet marketing, and the marketing environment. PREREQUISITE: None

MKT 301 - Professional Sales Development (3)

Professional sales is the primary personal communication tool used by businesses to find, create, and retain customers. Firms and individuals with superior sales skills will have a competitive advantage in the marketplace. The goal of this course is to expose students to the current state-of-the-art sales methods and skills used in business today. Students will learn through active participation and will receive the same type of professional sales training found in top corporations. Topics and methods include need-satisfaction selling, partnering skills, prospecting, SPIN questioning, handling objections, and closing. PREREQUISITE: MKT 204

MKT 302 - Advertising (3)

Emphasis is placed on practical use of advertising in the operation of the ordinary business, including the study of the various media available and their use. Sufficient time is spent on the role of advertising in the marketing mix and its effects upon our economy. Included is the study of the fundamentals of advertising creation: research, appeals, copy, illustration, layout, and reproduction. A study of the advertising agency includes analyses of current advertising campaigns and types of media chosen for such campaigns. PREREQUISITE: MKT 204 or permission of instructor

MKT 303 - Retail Merchandising (3)

Store organization, operation and control, including location, equipment, layout, buying, markup and merchandising techniques are examined. Minor emphasis will be placed on management problems in areas of pricing, selling and promotion, personnel, credit and inventory control. PREREQUISITE: MKT 204 or permission of instructor

MKT 304 - Marketing Research (3)

The ability to secure and utilize market information is critical to successful decision-making in business. The purpose of marketing research is to help managers make better and more profitable decisions by providing meaningful and cost-justified information. Students will learn about the role of marketing research in decision-making and how firms practice marketing research by conducting their own research in group and class project(s) for real decision-makers. Topics include problem definition, selecting and using secondary data, research design, qualitative research, designing surveys, sampling techniques, scaling and measurement issues, and research validity. PREREQUISITE: MKT 204

MKT 305 - Consumer Behavior (3)

A thorough understanding of consumer behavior is the bedrock of any successful marketing strategy. Some of the topics to be covered with respect to their effect on consumer behavior include consumer decision-making; attitudes and purchase intentions; cognition and emotion; cultural and social factors; learning theories; attention and perception of marketing stimuli; and involvement. Theories and concepts will be drawn from marketing, psychology, communication, and sociology. PREREQUISITE: MKT 204

MKT 306 - Hospitality and Service Marketing (3)

This is an introductory course that surveys the hospitality and service industries. The dynamic and applications of marketing strategies are studied with relation to these industries. Case studies provide an understanding of the unique problems associated with decision making. PREREQUISITE: None

MKT 307 - Marketing Technology (3)

Individuals and businesses often gain a competitive advantage by utilizing new technology better than their competitors. This course will examine the marketing implications of recent technological advances. The emphasis will be on helping students acquire the knowledge and skills needed to apply the new technology in business. Current topics include creating and designing effective web sites, Internet marketing and business models, and e-commerce trends and practices. PREREQUISITE: MKT 204

MKT 310 - Marketing Simulation (3)

Successful organizations and marketers must be able to craft strategies that achieve the desired marketing objectives. Students will have the chance to develop and implement their own marketing strategies in a real-time decision-making environment by competing against other students in a simulated consumer marketplace. Through this course, students will learn about conducting SWOT analyses, creating competitive advantages, collecting and leveraging market information, allocating resources across businesses and brands, market forecasting, market segmentation, and how to develop product, pricing, promotion, distribution, and Research and Development strategies. PREREQUISITE: MKT 204

MKT 311 - Marketing Communications (3)

This course examines an integrated approach to the use of public relations, publicity, personal selling and sales promotion. Subject material includes the media, direct marketing, and the basic communications process. PREREQUISITE: MKT 302

MKT 313 - Marketing Problems and Strategies (3)

An in-depth analysis of marketing problems and strategies is presented, with emphasis on managerial decision making in the consumer markets. PREREQUISITE: MKT 204

MKT 314 - Marketing Seminar (3)

This is an advanced seminar course in which the students do individual research projects within a particular area of marketing or advertising and present a written and oral analysis. PREREQUISITE: MKT 204

MKT 315 - Business and Market Strategies (3)

Crafting a superior strategy in the face of increasing global competition and turmoil in the business environment requires an approach that integrates and exploits organizational strengths across all functional areas, such as marketing, management, finance, and production. This course explores organization-wide and market strategy issues with respect to the development of sustainable competitive advantage. Specific issues to be explored through case analysis include quality, market responsiveness, product and industry life cycles, experience curve, agile manufacturing, customer orientation, and interorganizational synergies. An interdisciplinary team of professors will teach this course from the School of Business Administration and guest lecturers from industry. The course is required for Marketing majors; however, other business students are welcome. PREREQUISITES: MKT 204, MGT 105, junior or senior status

MKT 316 - International Marketing (3)

This is an advanced course dedicated to the study of pertinent issues in international sales and marketing. The purpose is to understand the international strategy development and execution process as it affects both consumer and industrial product companies that are interested in global sales. Selected case studies will be reviewed. PREREQUISITES: MKT 204, senior status and permission of the instructor

MKT 317 - Distribution Strategies (3)

This course presents the study and analysis of the entire distribution system, stressing distribution intensity, inventory control, wholesaling, retailing and channel management. Emphasis will be on the need for organizations to efficiently coordinate their distribution systems within their marketing and corporate plans. PREREQUISITE: MKT 204

MKT 318 - Sports Marketing (3)

This course acquaints students with the sports marketing field, with emphasis on marketing mix and basic marketing functions as they apply to the sports industry. Specific strategies in sports promotion, sporting goods, and health and fitness markets are explored. PREREQUISITE: MKT 204

MKT 320 - Public Relations (3)

Students develop a knowledge base, skill base and overall ability in the public relations domain. Course will examine strategic perspectives, evolution of Public Relations, measuring the success rate, and current issues and crisis management of organizations. PREREQUISITE: MKT 204

MKT 350 - Communication Strategies (3)

This course introduces a model of the I.M.C. (Integrated Marketing Communications) planning process and the steps taken in developing a marketing communications program. Research based examinations of organizations needs for programs that can meet the global challenges and their impact. PREREQUISITE: MKT 204, 302, and 311

MKT 354 - Entrepreneurship and Small Business Management (3) (Also listed as ENT 354, FIN 354 and MGT 354)

An overview of the entrepreneurship process starting with the individual, the creativity process, the entrepreneurial idea/concept, and feasibility analysis, and concluding with the business plan. Field trip(s) and guest speakers (e.g., alumni and faculty) appropriate to venture startup and infancy are incorporated. Topics include forms of business organization, patent/copywrite laws, management, finance, store layout, employee theft and franchising. PREREQUISITE: Junior or senior status or permission of the instructor

MKT 395 - Marketing Internship (3-6)

The student majoring in marketing will be provided an internship earning 3-6 credits. Students will be placed in marketing departments providing an opportunity to relate classroom concepts to practical applications in the business world. PREREQUISITES: The approval of the sponsoring facility, the department chair, and the dean. Junior or senior status

MKT 399 - Directed Study (1-3)

Selected readings are chosen in accordance with the student’s interest, as directed and approved by the instructor. PREREQUISITE: None

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