SRM 200 - SRM 395 (Sports and Recreation Management)
SRM 200 - Management of Sports Industries (3)
Examines the principles and foundations of sports management and how the concepts of planning, organizing, leading and controlling apply to the sport enterprise. The focus is on the application of core management principles, including ethics, to provide a basis for understanding the development and oversight of sport organizations and for addressing current management issues facing this industry. PREREQUISITES: MGT 105, 215
SRM 300 - Sport Marketing (3)
Analyzes the application of marketing, promotion and public relations principles to sport industries. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products and services. Focus on marketing sport as a commercial proposition and on relating sport as a support tool in the marketing of non-sport related products and services. Addresses the unique challenges and new trends in sport marketing. PREREQUISITES: MGT 200; MKT 214
SRM 301 - Sport Finance and Economics (3)
Examines the application of financial methods and economic analysis to the sport enterprise. Focus on understanding the sport organization as a business model. Techniques of labor economics are applied to the market for sport talent. Uses the tools of finance to assess the economic viability of sport enterprises – ratio analysis, return of investment, capital budgeting, taxation and cash flow, revenue enhancement through ticket sales, sponsorship, and licensing. PREREQUISITES: ACC 101, 102; FIN 203; ECO 201, 202
SRM 302 - Human Resource Management in the Sport Industry (3)
Examines the principles and process of managing human resources in the sport enterprise. Emphasis is on recruitment, development and retention of the human capital needed for success in a service industry where skilled employees and talented performers are the key source of competitive advantage. Topics covered include: job design, compensation, labor relation, motivation, performance appraisal, human resource planning. PREREQUISITE: SPM 200
SRM 395 - Management Practicum
Internship in sports and recreation management.
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