Search

BSBA in Marketing

Marketing majors explore one of AIC's annual symposium events
The Flag Room, a highlight of AIC's Shea Library featuring international flags from around the world.

Program Overview

Begin your marketing journey through hands-on experiences inside and outside the classroom where you’ll apply marketing theory, strengthen communication skills, and familiarize yourself with innovative technology.

Program Format

On Campus

Degree Options

  • Four-Year BSBA Program

Time to Complete

  • Full Time: 4 Years
  • Transfer Pathways: 2 Years

 Why Major in Marketing at AIC?

Our Marketing program delivers immersive, hands-on learning experiences designed to help students succeed. Students engage in practical coursework inside and outside the classroom, complemented by a required internship that provides real-world and professional experience. 

Throughout the program, students apply current marketing theory, conduct market analysis, develop effective communication skills, and gain confidence using innovative technology.

The curriculum offers a strong foundation in business and sales while expanding into strategy, psychology, research, and technology. Students develop effective communication and critical thinking skills that are essential for a career in sales, advertising, business, development, and consumer relations. 

The program’s flexibility enables students to focus on their studies in areas that align with their interests and strengths. Whether focusing on sports marketing, entrepreneurship, international business, marketing research, sales, or marketing communications, students build a customized academic path that supports their professional goals. 

What to Expect

  • Learn with intention: This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology. 
  • Strengthen your interests: The program’s flexibility enables students to focus their studies on their interests within the marketing realm. Such as sports marketing, entrepreneurship, international business, marketing research, sales, and marketing communications.
  • Modern learning: Marketing majors will learn to apply current marketing theory and practice, develop effective communication skills, conduct market analysis, and use appropriate technology. 
  • Internships: AIC students see where they could work, in placements with private, non-profit, and government organizations throughout Western Massachusetts. Afterward, you’ll present your experience at the College of Business, Arts, and Sciences’ Internship Symposium, held every semester.
  • International Accreditation Council for Business Education (IACBE) Accreditation: This rigorous, outcomes-based evaluation examines how AIC’s BSBA programs prepare students for business careers. Review the latest report.

Program Details

A bachelor’s degree in Marketing provides flexibility to graduates which equip them with the necessary skills to excel in diverse marketing environments.

Learning outcomes for the successful completion of the Economics and Finance major include:

  • Students will be able to apply the basic concepts and theories of business.
  • Students will be able to apply professional skills and qualities appropriate to a work setting.
  • Students will be able to apply theories and concepts of marketing management.
  • Students will be able to apply theories and concepts of consumer behavior.
  • Students will be able to apply theories and concepts of strategic marketing.

Major Courses: In addition to AIC Plan for Excellence (APEX) requirements, students must complete all courses listed here to receive a BSBA in Marketing:

Common Professional Component

  • ACC1201 Financial Accounting
  • ACC2210 Managerial Accounting
  • BUS3000 Business Law
  • ECO1401 Macroeconomics
  • ECO1402 Microeconomics
  • FIN2003 Managerial Finance
  • MAT1430 Foundations of Statistics
  • MGT1400 Principles of Management
  • MIS1300 Business Analytics with Excel
  • MKT1450 Principles of Marketing
  • MGT4800 Senior Policy Seminar

 Major Requirements

  • MKT2600: Consumer Behavior
  • MKT2610: Distribution Strategies
  • MKT2700: Brand and Price Strategies
  • MKT2710: Marketing Communication Strategies
  • MKT4810: Strategic Marketing
  • MKT4899: Internship

Plus 15 credits of any 3000-level or higher marketing course or other electives approved by the marketing department.

Please reference the current catalog for all course descriptions.

Minor Courses: Students must complete all courses listed here to earn a minor in Economics and Finance:

  • MKT1450 Principles of Marketing I

Choose two from this list of courses:

  • MKT2600 Consumer Behavior
  • MKT2610 Distribution Strategies
  • MKT2700 Brand and Price Strategies
  • MKT2710 Marketing Communication Strategies
  • MKT4810 Strategic Marketing

And three from this list of courses:

  • MKT2600 Consumer Behavior
  • MKT2610 Distribution Strategies
  • MKT2700 Brand and Price Strategies
  • MKT2710 Marketing Communication Strategies
  • MKT3400 Professional Sales Development
  • MKT3500 Advertising
  • MKT3510 Entrepreneurship and Opportunity
  • MKT3550 Entrepreneurship Management
  • MKT3600 Marketing Research
  • MKT3620 Social Media and Digital Marketing
  • MKT4694 Directed Study
  • MKT4810 Strategic Marketing
  • BUS4899 Internship
  • HCM2620 Healthcare Marketing
  • IBS3410 International Marketing
  • SRM3210 Sports Marketing

Please reference the current catalog for all course descriptions.

Individuals interested in studying Marketing at AIC—or exploring related studies in The Business and Entrepreneurial Hive—will apply for admission as a first-year, transfer, or international student.

Review tuition rates and fees for the upcoming academic year.

Undergraduate Tuition and Costs

AIC’s transfer partnerships with Holyoke Community College (HCC) and Springfield Technical Community College (STCC) provide an uninterrupted path from community college to our bachelor’s in Economics and Finance program, as well as a $4,000 per year joint admissions scholarship. 

If you have questions on transferring from one of our partner schools, please contact the admissions office at 413.205.3201.

AIC’s many clubs, student organizations, and service opportunities let you meet like-minded, driven individuals as you engage with basic business concepts:

  • All student groups: Pursue a hobby or further your experience by advertising, promoting, or managing social media for a club or group. Browse all student organizations.
  • Leadership development: Through groups, athletics, service, and outreach, Yellow Jackets explore the art of taking charge and how objectives are achieved through motivation, engagement, and vision. Learn more about leadership development.
  • Start a business: Let your growing financial savvy fuel your startup idea, charting your early stages with our campus incubator resources.
  • Pitch competitions: AIC business students regularly participate in the Harold Grinspoon Charitable Foundation’s Entrepreneurship Initiative, a pitch competition that attracts teams from 14 area schools. As the clock ticks, you and your peers will collectively devise a solution before presenting it to a panel sponsored by local businesses for prize money.

The School of Business, Arts, and Sciences at American International College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, KS 66213.

School of Business Administration Accreditation Status

Report of Outcomes Assessment Results

To see a report of student learning and program assessment, please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.

Graduation Rates

Please view this report to see graduation rates for this program.

Have a Question?

At AIC, faculty who study our region’s market dynamics introduce economics not as a group of theories but as a tool for empowerment. They’ll also tell you what sets our program apart.

Clayton Hillyer, MBA
Associate Professor of Marketing

Phone: 413.205.3403
Email: clayton.hillyer@aic.edu

Clayton Hillyer, MBA, Associate Professor of Marketing at AIC

Academic and Career Support

AIC gives you the space to explore your interest while preparing you for life after college. Throughout, you’ll work with advisors and mentors to define your academic and professional goals and the ways to achieve them.

An AIC student talks course selection for the Psychology major with their academic advisor.

Student Success Advising

Saremi Center for Career Development

Accessibility Services and Academic Accommodations (CASAA)

What Can You Do with a Marketing Degree?

Job Titles

A bachelor’s in Marketing leads our students to careers as:

  • Entrepreneurs
  • Market research analysts
  • Product Managers
  • Sales Representatives
  • Marketing Services Managers
  • Advertisers
  • Consumer Relations Specialists

Salary Expectations

According to 2024 U.S. Bureau of Labor Statistics data, professionals in management occupations earn a median salary of $122,090. Careers that directly relate to the BSBA in Marketing include:

Internship Opportunities

A key facet of the School of Business, Arts, and Sciences is the opportunity for internships with local companies and organizations that provide real-world experiences. AIC students have found internship positions with:

AIC students pursuing a bachelor’s degree in Marketing have had internships with:

  • Boys and Girls Club
  • Springfield Ballers
  • Springfield Thunderbirds
  • The Dennis Group (cyber)
  • Olympia Ice Center

Related Programs

There’s no one way to do business. At AIC, you can grow as a problem-solver and entrepreneur through a wide lens—or specialize to enter specific roles and industries.

General Business, BSBA

A student working in one of AIC's Mac Labs, featuring industry leading technology.

Graphic Arts and Design, BA

A Management student presents research to peers and faculty at a symposium event.

Management, BSBA

Ready to Take the Next Step?

Gear up for what makes the world turn; a bachelor’s in Marketing at AIC reveals what makes businesses thrive.

Schedule a Visit Request Info Apply Now