Online BSBA in Marketing Degree Completion Program

Program Overview

Your path to business success continues at AIC, the school that will advance your learning in marketing theory, strengthen communication skills, and familiarize yourself with modern online learning.

Program Format

Online

Accelerated Seven-Week Terms, Six Terms per Year

Degree Options

  • Bachelor’s Degree Completion Program
  • Part and Full Time
  • Requires 39+ Transferable Credits

Time to Complete

Varies with Credits Transferred

Why Earn an Online Marketing Degree from AIC?

American International College’s online degree completion Marketing program offers students the ability to learn with convenience. Our fully online degree completion programs are designed for working professionals and provide students an affordable, flexible pathway to completing their bachelor’s degree. Students can move quickly through their degree with multiple start dates over the course of the academic year and accelerated seven-week terms.

Our Marketing program delivers learning experiences designed to help students succeed. Throughout the program, students apply current marketing theory, conduct market analysis, develop effective communication skills, and gain confidence using innovative technology.

The curriculum offers a strong foundation in business and sales while expanding into strategy, psychology, research, and technology. Students develop effective communication and critical thinking skills that are essential for a career in sales, advertising, business, development, and consumer relations. 

The program’s flexibility enables students to focus on their studies in areas that align with their interests and strengths. Whether focusing on sports marketing, entrepreneurship, international business, marketing research, sales, or marketing communications, students build a customized academic path that supports their professional goals.

What to Expect

  • 100% online accelerated delivery: Fully online courses held over our seven-week sessions, six terms per year, let you learn when it’s convenient. Take up to 12 credits per semester.
  • Transfer your knowledge: Let your education and experience work for your future. AIC accepts up to 90 credits of transferable college-level courses, plus test scores and professional development. Transfer your credits to AIC.
  • An in for all industries: The foundational nature of business creates multisector and entrepreneurial opportunities for our graduates. Marketing majors are prepared to communicate, critically examine, and create in settings of various sizes.
  • A personalized program: An advisor will review your transcripts to plot your best route to a bachelor’s degree, including courses and ways to balance learning with your various commitments. 
  • Make better decisions: Learn to evaluate your ideas at both the organizational and market levels before presenting them effectively to different audiences.
  • Jump-start your graduate education: Eligible seniors can take one to two graduate-level courses at the undergraduate rate. As you begin a master’s program at AIC, your motivation will pay off in terms of time and cost savings.
  • International Accreditation Council for Business Education (IACBE) Accreditation: This rigorous, outcomes-based evaluation examines how AIC’s BSBA programs prepare students for business careers. Review the latest report.

Program Details

Pick up from where you left off with ease and grow your professional background with a bachelor’s degree in Marketing from AIC.

  • Students will be able to apply the basic concepts and theories of business.
  • Students will be able to apply professional skills and qualities appropriate to a work setting.
  • Students will be able to apply theories and concepts of marketing management.
  • Students will be able to apply theories and concepts of consumer behavior.
  • Students will be able to apply theories and concepts of strategic marketing.

Based on credits transferred, students in the online Marketing program will take some or all of these courses listed to receive a bachelor’s degree from AIC:

Major Requirements

Common Professional Component

  • ACC1201 Financial Accounting
  • ACC2210 Managerial Accounting
  • BUS3000 Business Law
  • ECO1401 Macroeconomics
  • ECO1402 Microeconomics
  • FIN2003 Managerial Finance
  • MAT1430 Foundations of Statistics
  • MGT1400 Principles of Management
  • MIS1300 Business Analytics with Excel
  • MKT1450 Principles of Marketing
  • MGT4800 Senior Policy Seminar

 Major Requirements

  • MKT2600: Consumer Behavior
  • MKT2610: Distribution Strategies
  • MKT2700: Brand and Price Strategies
  • MKT2710: Marketing Communication Strategies
  • MKT4810: Strategic Marketing
  • MKT4899: Internship

Plus 15 credits of any 3000-level or higher marketing course or other electives approved by the marketing department.

Please reference the current catalog for all course descriptions.

Students who have earned an associate degree or a minimum of 39 credits from an accredited college or university are eligible to apply to AIC’s Online Degree Completion Programs. Review all requirements and how to contact our team before you apply.

Students in AIC’s Online Degree Completion Programs benefit from a flexible per-credit tuition rate*. Review a breakdown of all costs for the upcoming academic year, as well as an estimation of what you could pay.

*Note: Undergraduate students in the Degree Completion Marketing Program who take graduate-level courses in advance of completing their undergraduate degree will be charged the applicable graduate rate for the graduate-level courses.

Throughout our story, we’ve provided education that serves all ages, backgrounds, and aspirations. Our Online Degree Completion Programs reinforce our commitment with a format designed for working adults:

  • Online and asynchronous: Let AIC’s eye-opening academics come to you, around your schedule. During a break, after work, or over the weekend, you’ll log in to watch lectures, complete assignments, and participate in discussions.
  • Full support: Online students enrich the AIC community, and we, in turn, give your endeavors momentum, with a wide array of services. Our support includes credit and degree advising, interview preparation, résumé guidance, tutoring, and on-campus job fairs.
  • Small classes: Receive individualized attention from expert faculty who relate topics to the social sciences from an active, professional standpoint. This format also puts you in contact with classmates who work in these and similar settings.
  • No textbooks: Open educational materials make learning convenient while cutting down on the overall cost of your degree.

The School of Business, Arts, and Sciences at American International College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, KS 66213.

School of Business Administration Accreditation Status

Report of Outcomes Assessment Results

To see a report of student learning and program assessment, please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.

Graduation Rates

Please view this report to see graduation rates for this program.

Have a Question?

Will a bachelor’s degree in Marketing advance your professional experience? Our faculty will tell you about alumni outcomes and the encouragement we provide along the way, even while you learn online.

Sandra Sego, PhD
Assistant Dean, Division of Life and Social Sciences

Phone: 413.205.3207
Email: sandra.sego@aic.edu
Hours: 8:30 a.m.-4:30 p.m.

Academic and Career Support

Whether you’re on-campus or online, AIC is with you every step of the way. Our academic support programs offer help where you need it, enrollment to graduation.

What Can You Do with an Online Marketing Degree?

Job Titles

Students with a BSBA in Marketing from AIC begin careers as:

  • Entrepreneurs
  • Market research analysts
  • Product Managers
  • Sales Representatives
  • Marketing Services Managers
  • Advertisers
  • Consumer Relations Specialists

Salary Expectations

According to 2024 U.S. Bureau of Labor Statistics data, professionals in management occupations earn a median salary of $122,090. Careers that directly relate to the BSBA in Marketing include:

Internship Opportunities

A key facet of the School of Business, Arts, and Sciences is the opportunity for internships with local companies and organizations that provide real-world experiences. AIC students have found internship positions with:

AIC students pursuing a bachelor’s degree in Marketing have had internships with:

  • Boys and Girls Club
  • Springfield Ballers
  • Springfield Thunderbirds
  • The Dennis Group (cyber)
  • Olympia Ice Center

Related Programs

AIC crafts our Online Degree Completion Programs around the skills and knowledge local industries demand, giving our students an edge for more advanced roles and graduate studies.

Ready to Take the Next Step?

Extend your knowledge of the marketing field to enter the next phase of your career.