Why Major in Public Relations and Social Media Administration at AIC?
The Public Relations and Social Media Administration program at American International College is rooted in a strong communications core. The curriculum blends traditional public relations theory with hands-on training in digital and social media platforms, helping students understand how organizations build and maintain relationships with their audiences across multiple platforms.
A key strength of the program is its emphasis on real-world application and professional development. Students gain practical experience that allows them to gain expert communication skills from press releases to streamlined posts on current social media networks.
Students will learn how to best manage and enhance the image of corporate brands through strategic communications and will develop the skills future employers seek by learning from industry leaders. This hands-on focus ensures graduates are confident in both content creation and communication strategies.
What to Expect
- Internships: Gain firsthand experience in your interests and a possible future career. You’ll then discuss your experience at the College of Business, Arts, and Sciences’ Internship Symposium, held every semester.
- Industry expertise: Learn how to best manage and enhance the image of corporate brands through strategic communication.
- Real-world application: Gain expert communication skills from press releases to streamlined posts on current social media networks.
- Customize your education: Overlay your studies with a second major in Graphic Arts and Design, or Digital Media Production to strengthen your background for specific career paths.
- Jump-start your graduate education: Eligible seniors can take one to two graduate-level courses at the undergraduate rate. As you begin a master’s degree at AIC, your motivation will pay off in terms of time and cost savings.
