The brand of American International College is a living reflection of its mission, vision, and values, and informs how we articulate its unique identity. Logos, design elements, and typography are often top of mind, but voice and messaging are just as important in representing the College to the world.
Here you will find a comprehensive resource for articulating and representing the College’s brand, including logos, typography, messaging and editorial style, communications materials, and more. Understanding the core aspects of AIC’s value proposition and how to articulate it are vital to any communication initiatives. Similarly important are ensuring consistency with the College’s five core values of access, opportunity, diversity, community, and belonging.
Consider these brand guidelines to be the current and official resource for all external and internal communications created on behalf of AIC. While not exhaustive, this reference incorporates the core of the College’s identity, and is key to ensuring brand consistency.
For additional information or support, please contact the Office of Marketing and Communications at marketing@aic.edu. Current students and employees of the College may find additional resources and information on the AIC Portal.