To assist members of campus in the process of creating AIC-branded communications, the following guidelines and templates are available to ensure your communication is an effective representation of the College’s mission, vision, and values.
For specific project requests and needs not covered in this guide, contact the Office of Marketing and Communications at marketing@aic.edu.
Branded Materials and Stationery
The following resources provide guidance on business cards, letterhead, presentation materials, and more.
Business Cards
Business cards are overseen by the Office of Human Resources in partnership with by the Artcraft Company. Orders may be placed via the AIC portal, where guidelines and instructions are also available for viewing.
Letterhead and Stationery
Letterhead, memo, presentations, and other template files are available for download by faculty and staff on the Marketing and Communications page on the AIC portal.
Promotional Items and Merchandise
As a way to promote engagement and sharing of the AIC brand, the production of promotional materials featuring AIC brand marks is generally encouraged. The Office of Marketing and Communications is available to assist with design and file setup for any promotional item purchased, and partners with the College’s licensing group to ensure any materials meet AIC’s brand standards before production.
All logo, typeface, and color guidelines should be implemented in the design of any promotional material distributed on behalf of the College.
Signage
To better aid those visiting AIC’s campus, consistently branded and uniform signage will be implemented both internally and externally, offering uniform ways to present information and assist in wayfinding.
All signage design and installation is coordinated through the Office of Marketing and Communications, and requests can be made for new or modified signs by emailing marketing@aic.edu. No signs should be produced or installed without prior approval from the Facilities or the Office of Marketing and Communications
Websites and Social Media
Beyond the College’s flagship website, aic.edu, AIC manages a variety of secondary sites including the Athletics website, AIC portal, program landing pages used in advertising campaigns, and public and internal-facing pages. Requests for website updates or new webpage creation should be made through the Office of Marketing and Communications.
Social media accounts created on behalf of the College should generally apply the brand and design guidelines detailed within this guide, and inquires relative to creating new official College social media accounts should be directed to marketing@aic.edu.