The AIC logo, its approved variations, and associated typography are most frequently prospective students’ first impression of the College. Current students and employees may find logo, font, and other brand files for download on the AIC Portal.
For special use including high-resolution vector files or further clarification on logos and brand identity, please contact the Office of Marketing and Communications at marketing@aic.edu.
The primary logo lookup, featuring a gold ‘AIC’ with a crossbar to the left of the College’s logotype, should be considered the primary brand mark for the AIC.
The College logotype refers to the stacked, left-aligned format of “American International College” in the same fashion as appears in the primary logo. Use this mark in situations where the formatting of the full primary logo is less effective.
The standalone “AIC” Lettermark may be used as a supplementary design element in situations where more abstract branding is required, including banners, promotional items, and graphics. Use this mark in special situations like signage, promotional items, or specialty graphics.
Originally designed by the former dean and faculty member George Chase in the early 20th century, the official seal of American International College has remained largely unchanged for over one hundred years. Use this mark in formal documents, diplomas, academic awards and certificates, or with prior approval of the Office of Marketing and Communications.
AIC’s primary brand color is gold, accompanied by either black or white. When using a gold color, ensure that it is as close as possible to one of the options below. Please note the color composition option when considering the media (digital, print, etc.)
AIC’s preferred font and general default choice for display communications is Museo Sans. While not available be default on most devices, the Museo Sans font package is available for download to current students, faculty, and staff on the AIC portal. When not available, standard business fonts such as Calibri, Arial, or Times New Roman are acceptable for use.