Clayton Hillyer, MBA

Associate Professor of Marketing

I have been teaching at AIC for over 25 years. I have taught a wide range of classes in Marketing, in the undergraduate program, the MBA, and the MS Cannabis Commerce program.  My interests in marketing are Consumer Behavior, Marketing Strategy, Social Media Marketing, and Digital Marketing.  I have also taught classes Healthcare Management, Management, and Statistics.

My professional experience includes

• Marketing representative for computer manufacturer that provided turnkey (complete hardware and software solutions) for medium and large companies in specialized retail and wholesale industries.

• Account executive for a direct marketing and promotion agency that specialized in developing and executing marketing promotions targeting both businesses and consumers.  I often worked closely with advertising agencies designing promotional programs for their clients.

• Marketing consultant for numerous clients. My projects have included conducting marketing research, developing marketing plans, creating and launching direct marketing campaigns, building and maintaining web sites, and working in marketing analytics.

Academically, I have published articles in scholarly publications such as the Journal of Consumer Psychology, Decision Sciences, and Advances in Consumer Research. I have also been published in industry periodicals such as Business Facilities, Ward’s Automotive Weekly, and the Economic Journal of Canada and other periodicals and newspapers as the lead researcher in AIC’s Bureau of Business Research.

My most current academic project, co-authored with Marshall Epstein, my fellow marketing professor, Marshall Epstein, was the case study called Rosedale Farms and Vineyard: Family Farm at the Crossroads.  It was presented at the Clute International Conference in Business in 2019.  We won a Presentation Award in Marketing and the case was accepted for publication by Clute in the conference’s proceedings.

I hold a BA in English from Wesleyan University and an MBA from University Massachusetts-Lowell. I have completed additional graduate work in marketing at the University of Connecticut (ABD), where I also taught both undergraduate and MBA marketing classes.