Bachelor of Arts

AIC’s Communication program provides a comprehensive study of the ways in which people, organizations, and society use information, including the role information plays in shaping our ideas and culture.

Working closely with faculty, you’ll examine how words, images, and multimedia influence how we think, act, and relate to the world, and develop ways to use these forms of communication to convey your ideas. The program also provides opportunities to build a professional portfolio of your work.

Coursework will help you strengthen your written and oral communication skills, as well as gain hands-on experience with video editing, digital photography, and multimedia creation.

Additionally, the department offers opportunities to develop your skills via real-world, hands-on experience on the campus newspaper, The Yellow Jacket — in both printed and online forms — as well as via digital photography and video labs.  

As a graduate of the program, you’ll have the skills and knowledge needed for a variety of advanced degree programs and careers, including:

  • Media
  • Journalism
  • Corporate communication
  • Public relations
  • Marketing/advertising

Learning Outcomes for Communication
The following are learning outcomes for successful completion of the communication major:

  • Understand and apply historical and theoretical frameworks of communication
  • Create ethical and responsible media
  • Be visually literate
  • Know and employ individual and team presentation skills
  • Thrive in a multicultural world and workplace
  • Know and operate communications technologies
  • Write, report, document and package information in a variety of appropriate formats, for print, broadcast and web
  • Gain practical experience in an industry media outlet

The professors in the Communication department have truly believed in me and fostered my leadership potential. Not only have I gotten two internships, but I’ve also been Editor-in-Chief of the college’s print and online newspapers. I really feel like I’m a part of something special.

—Aubri Bailly ’15 Communication Student and Editor-in-Chief, The Yellow Jacket

In the classroom. In the workforce.

What You’ll Learn

You’ll examine how words, images, and multimedia influence how we think, act, and relate to the world, and develop ways to use these forms of communication to convey your ideas.

Future Studies

Along with broad English and oral communications skills, you’ll also gain hands-on experience with video editing, digital photography, and multimedia, which will prepare you for continuing studies in many fields.

Career Opportunities

As a graduate of the program, you’ll be able to pursue careers in media, journalism, and various forms of corporate communication, such as public relations, advertising, and marketing.


  • COM1201: Introduction to Journalism I
  • COM1202: Introduction to Journalism II
  • COM1212: Introduction to Video Production
  • COM1281: Introduction to Mass Communication
  • COM1410: Digital Photography I
  • COM2630: Writing for Media
  • COM3240: Media Law & Ethics
  • COM4899: Internship (at least 3 credits or Study Abroad one semester)

Choose one from the following courses:

  • COM1400: Introduction to Broadcasting
  • COM2401: Radio Programming and Production

Additionally, one from the following courses:

  • COM3201: Public Relations
  • COM3680: Communication Research
  • MKT1450: Principles of Marketing I

Plus a minimum of five additional courses at the 2000-level or higher in Communication or Visual and Digital Arts


  • COM1281: Introduction to Mass Communication
  • COM1400: Introduction to Broadcasting

Choose one from the following courses:

  • COM1201: Introduction to Journalism I
  • COM2630: Writing for Media

And one from the following courses:

  • COM1212: Video Production
  • COM1410: Digital Photography

Plus at least two elective courses in Communication or Visual and Digital Arts


An introduction to the basics of print Journalism, including reporting, editing, newsroom management, news judgment, news writing and an overview of ethical and legal concerns. Students will analyze the way different local media cover breaking and feature news. The course provides the basic skills required for identifying, gathering, writing and editing news stories for newspapers. CO-REQUISITES: ENG1201 or ENG1601 or permission of intructor

Building on the skills taught in COM1201, students will learn to develop news sources, cover beats, such as the courts and local politics, and write feature length news stories including breaking news, obituaries, and government. Students will learn the rights of reporters and use of the Freedom of Information Act to gain access to public records.

Students will study theories of mass communication and the role that mass communicators play in modern society. The rise of print and electronic media will be discussed in detail. Special attention will be given to the rights, responsibilities and practices of mass media and merging trends.

Fundamental visual art principles constitute the basis of effective visual communication. The course explores these fundamentals while applying the creative approaches unique to digital photography. Students will use the college’s digital darkroom (Adobe Photoshop) to refine and enhance the images they create for weekly assignments. In addition, students will develop a framework to analyze and evaluate photographs, whether created by themselves or others.

An introduction to the basic principles and techniques of writing for the media. Formats include informational, persuasive and entertainment content for a variety of audiences across multi-media – traditional media like radio, TV and print as well as web sites, bulletin boards and even e-mail and text messages. Students will write copy for news (print and broadcast), the web, advertising, public relations, television and the screen as well as personal and professional correspondence.

This course covers the rights and responsibilities of mass media practitioners such as reporters, editor, etc., as well as the impact of conglomeration on mass media. This course looks at the values of those who work in the news business and the moral dilemmas they face in an increasingly complex and litigious society. The course includes lectures, case studies and guest speakers. Topics covere include privacy and an overview of libel law and the impact of conglomeration on the news business in general.

One of the strengths of the communication program is the close relationship the program enjoys with the local, regional, and national media. Communication students are required to take at least three credits of professional learning experience in the media and are encouraged to take as many as 12 credits. Students document their professional learning through a compilation of published stories, radio air checks, and television demo tapes; this, combined with their resume and a practice interview, are the basis of the student capstone learning experience in communication. Students have completed internships at 91.9, WAIC, WWLP TV-22, WGGB TV-40, WAQY Rock 102, WHDH and WBZ in Boston, and NY1 in New York City. Summer internships can be arranged so that students continue their professional growth during recess, and the program already has a proud record of graduates being placed in media jobs.

The Communication Department programs and operates 91.9 WAIC FM as a learning laboratory for our students. This course provides an overview of the broadcasting business and provides training in various aspects of broadcasting, including scheduling, traffic, advertising and ratings, basic engineering, announcing and practice in news and informational radio.

This course provides students with the production techniques and programming applications necessary to work at a music radio station. In addition to learning different music programming formats, students will gain hands-on experience on the air at 91.9 WAIC. Student training includes writing and producing station liners, stagers and positioning statements using state of the art digital audio editing systems, producing live broadcasts and phone drops, as well as discussion of taste and sensibility issues, FCC requirements, interpreting ratings data and developing an on-air personality.

Students will explore theories of Public Opinion, Mass Communication and Audience Research and apply that learning toward creating targeted messages in media such as print, direct mail, broadcast and cable television, web and mobile phone applications.

This course explains the basic concepts of media research. Included are measurement and methodologies for measuring the effectiveness and impact of mass mediated messages (from radio, newspaper and TV to web site hits). Recognition tests, recall and association tests, opinions and attitude ratings, projectile methods, laboratory testing, and content analysis are each explained and studied. Research applications focus mainly, but not entirely, on consumers of mass media. Quantitative as well as qualitative methods are discussed in detail.

Marketing is a key activity that enables businesses and organizations to achieve their goals by satisfying the needs of others through mutually beneficial relationships. This course will provide students with an understanding of important marketing theory and practices, including: the marketing concept; the marketing environment; market segmentation, product positioning; product and brand strategies; pricing strategies, marketing communication strategies; distribution strategies; consumer and business buying behavior; and electronic marketing.

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