New Media

Bachelor of Science

As the world of media moves into new, undiscovered territory, AIC is preparing the next generation of media experts to excel in all kinds of environments.

The New Media department gives students experience in digital content of all kinds, from podcasting and phone apps to animation and virtual reality.

The major-specific coursework shares many of the same requirements as the Communication major, including journalism, writing for television, and video production courses. Additional requirements include Internet and visual communication, digital and interactive media, and media research. You will also complete an internship of at least 3 credits, though you can substitute a semester in a study abroad program to meet this requirement.

The department prepares students for careers across the spectrum of new media, including:

• Marketing and advertising
• Video and computer games
• App development
• Web and digital media
• Television and radio

Learning Outcomes for New Media
The following are learning outcomes for successful completion of the new media major:

  • Understand and apply historical and theoretical frameworks of communication
  • Create ethical and responsible media
  • Find and evaluate information and resources
  • Be visually literate
  • Know and employ individual and team presentation skills
  • Thrive in a multicultural world and workplace
  • Know and operate communications technologies
  • Write, report, document and package information in a variety of appropriate formats, for print, broadcast and web
  • Gain practical experience in an industry media outlet

AIC’s New Media major is all about NOW. Explore new media—such as webcasting, mobile phone content, iPhone applications, animation, and virtual reality—and create digital content that moves seamlessly through media streams.

—Mary Ellen Lowney Professor of Communication and New Media

In the classroom. In the workforce.

What You’ll Learn

You’ll build a foundation in art, journalism, and graphic design, and learn how to apply that knowledge to modern media forms, including digital photography, interactive and social media, and web applications.

Career Opportunities

After graduating from the program you’ll have skills necessary for careers with web and digital-based media outlets, marketing and advertising agencies, and web and app development firms.


  • ART1000: History of Art
  • COM1201: Introduction to Journalism I
  • COM1202: Introduction to Journalism II
  • COM1212: Introduction to Video Production
  • COM1410: Digital Photography I
  • COM2630: Writing for Media
  • COM2631: Visual Communication
  • COM2840: Internet Communication
  • COM3261: Interactive Media
  • COM3680: Communication Research
  • COM3830: Digital Media
  • COM4899: Internship (at least 3 credits or Study Abroad one semester)

Choose one from the following courses:

  • COM1400: Introduction to Broadcasting
  • COM2401: Radio Programming and Production

Course Description

This course traces world cultural development through the arts of architecture, sculpture and painting. The emphasis is on the social, economic, political, and geographic influences on the stylistic characteristics, subject matter and art forms of various world sites from the earliest prehistoric through the Modernist eras. The cultures of Africa, Australia, Oceania, the Near East, Greece, Rome, India, China, Japan, Europe (England, Ireland, Germany, Austria, Netherlands, France, Spain, Italy) and the Americas will be considered. Field Trip and fee required.

This introductory course in art appreciation examines markmaking as the essential and primary means of expression. Lecture, visual aids, research writing and units of drawing explore the creative impulse of artists like Leonardo da Vinci, Paul Klee, Pablo Picasso and untrained outsider artists. The student will develop a primary vocabulary of form, materials, and methods for creative expression through studio work. Creativity and creative problem solving strategies are considered in the context of everyday life. Lab fee required.

An introduction to the basics of print Journalism, including reporting, editing, newsroom management, news judgment, news writing and an overview of ethical and legal concerns. Students will analyze the way different local media cover breaking and feature news. The course provides the basic skills required for identifying, gathering, writing and editing news stories for newspapers. CO-REQUISITES: ENG1201 or ENG1601 or permission of intructor

Building on the skills taught in COM1201, students will learn to develop news sources, cover beats, such as the courts and local politics, and write feature length news stories including breaking news, obituaries, and government. Students will learn the rights of reporters and use of the Freedom of Information Act to gain access to public records.

The Communication Department programs and operates 91.9 WAIC FM as a learning laboratory for our students. This course provides an overview of the broadcasting business and provides training in various aspects of broadcasting, including scheduling, traffic, advertising and ratings, basic engineering, announcing and practice in news and informational radio.

Fundamental visual art principles constitute the basis of effective visual communication. The course explores these fundamentals while applying the creative approaches unique to digital photography. Students will use the college’s digital darkroom (Adobe Photoshop) to refine and enhance the images they create for weekly assignments. In addition, students will develop a framework to analyze and evaluate photographs, whether created by themselves or others.

This course provides students with the production techniques and programming applications necessary to work at a music radio station. In addition to learning different music programming formats, students will gain hands-on experience on the air at 91.9 WAIC. Student training includes writing and producing station liners, stagers and positioning statements using state of the art digital audio editing systems, producing live broadcasts and phone drops, as well as discussion of taste and sensibility issues, FCC requirements, interpreting ratings data and developing an on-air personality.

An introduction to the basic principles and techniques of writing for the media. Formats include informational, persuasive and entertainment content for a variety of audiences across multi-media – traditional media like radio, TV and print as well as web sites, bulletin boards and even e-mail and text messages. Students will write copy for news (print and broadcast), the web, advertising, public relations, television and the screen as well as personal and professional correspondence.

A production course that focuses on social aspects of Internet communication and the implications of digital media on the World Wide Web. Students explore the history, structure, function and social impact of the Internet and the web. Students will critique web sites, learn Hypertext Markup Language and other appropriate codes, construct simple web pages and integrate multimedia and streaming media into their websites.

Digital multimedia projects in mass communication will be developed from among advertising, journalism, public relations, radio and television genres. The purpose of this course is for students to produce multimedia projects. In the process, students will use their individual writing, reporting, photographic and audio/video skills to develop a concept, produce separate elements and finally assemble the project. This project, whether burned to a DVD or posted on the web, will include text, graphics, photos, audio and video. Laboratory fee charged.

This course explains the basic concepts of media research. Included are measurement and methodologies for measuring the effectiveness and impact of mass mediated messages (from radio, newspaper and TV to web site hits). Recognition tests, recall and association tests, opinions and attitude ratings, projectile methods, laboratory testing, and content analysis are each explained and studied. Research applications focus mainly, but not entirely, on consumers of mass media. Quantitative as well as qualitative methods are discussed in detail.

This course provides an introduction to the convergence of video, audio and computers and wireless and other transmission methods. The course covers the technical and creative aspects of digital video photography, editing and sound, emphasizing the potential of multiple platform presentation including television, cable, video on demand, the web and fixed and emerging media. Compression, non-linear editing, burning to media such as DVD or CD and developing seamless interfaces are also taught. Laboratory fee charged.

One of the strengths of the communication program is the close relationship the program enjoys with the local, regional, and national media. Communication students are required to take at least three credits of professional learning experience in the media and are encouraged to take as many as 12 credits. Students document their professional learning through a compilation of published stories, radio air checks, and television demo tapes; this, combined with their resume and a practice interview, are the basis of the student capstone learning experience in communication. Students have completed internships at 91.9, WAIC, WWLP TV-22, WGGB TV-40, WAQY Rock 102, WHDH and WBZ in Boston, and NY1 in New York City. Summer internships can be arranged so that students continue their professional growth during recess, and the program already has a proud record of graduates being placed in media jobs.

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