At AIC’s Marketing program, you can choose to major in either Marketing or Marketing Communications.
Either way, you will learn the fundamentals of marketing, both in theory and practice. From communications and planning to market analysis and technology utilization, our students master the concepts and ideas that drive today’s complex marketing world.
The Marketing program prepares students for careers in a variety of capacities, including:
Want to understand what motivates people to buy certain products, watch certain TV shows, or vote for certain politicians? AIC’s Marketing major reveals the strategies that make businesses thrive.
This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology.
The major focuses on improving the communication, decision-making and technology- utilization skills that will prepare you for careers in sales, advertising, business development, and consumer relations.
A graduate is prepared to work in a variety of business settings, including industrial and consumer sales, market research, service marketing, product management, and media and consumer relations
Common Professional Component
All School of Business Administration students must fulfill general education requirements. All School of Business students must take the following introductory business courses:
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