At AIC’s Marketing program, you can choose to major in either Marketing or Marketing Communications.
Either way, you will learn the fundamentals of marketing, both in theory and practice. From communications and planning to market analysis and technology utilization, our students master the concepts and ideas that drive today’s complex marketing world.
The Marketing program prepares students for careers in a variety of capacities, including:
Learning Outcomes for Marketing
The following are learning outcomes for successful completion of the marketing major. Students will be able to:
Discuss the business contents appropriate to their degree
Discuss the global dimensions of business
Evaluate the legal and social environment of business
Utilize quantitative methods to make better financial decisions
Formulate plans using integrated business concepts
Create coherent written forms of communication
Present oral communications in a professional manner
Evaluate social responsibility issues in business contexts
Interact professionally as members of teams
The School of Business, Arts & Sciences at American International College have received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas.
To see a report of student learning and program assessment please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.
Please view this report to see graduation rates for this program.
Want to understand what motivates people to buy certain products, watch certain TV shows, or vote for certain politicians? AIC’s Marketing major reveals the strategies that make businesses thrive.
In the classroom. In the workforce.
What You’ll Learn
This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology.
The major focuses on improving the communication, decision-making and technology- utilization skills that will prepare you for careers in sales, advertising, business development, and consumer relations.
A graduate is prepared to work in a variety of business settings, including industrial and consumer sales, market research, service marketing, product management, and media and consumer relations