Bachelor of Science in Business Administration

At AIC’s Marketing program, you can choose to major in either Marketing or Marketing Communications.

Either way, you will learn the fundamentals of marketing, both in theory and practice. From communications and planning to market analysis and technology utilization, our students master the concepts and ideas that drive today’s complex marketing world.

The Marketing program prepares students for careers in a variety of capacities, including:

  • Advertising
  • Sales
  • Consumer relations
  • Public relations
  • Corporate communications
  • Social media

Learning Outcomes for Marketing

Skills and Competencies Table

Want to understand what motivates people to buy certain products, watch certain TV shows, or vote for certain politicians? AIC’s Marketing major reveals the strategies that make businesses thrive.

—Dr. Susanne Swanker, PhD Dean of the School of Business, Arts & Sciences

In the classroom. In the workforce.

What you’ll learn

What you’ll learn

This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology.

Future studies

Future studies

The major focuses on improving the communication, decision-making and technology- utilization skills that will prepare you 
for careers in sales, advertising, business development, and consumer relations.

Career opportunities

Career opportunities

A graduate is prepared to work in a variety of business settings, including industrial and consumer sales, market research, service marketing, product management, and media and consumer relations

Common Professional Component

All School of Business Administration students must fulfill general education requirements. All School of Business students must take the following introductory business courses:

  • ACC1201: Principles of Accounting I
  • ACC1601: Principles of Accounting II
  • BUS1407: Business Communications
  • ECO1401: Principles of Economics I
  • ECO1402: Principles of Economics II
  • FIN2003: Managerial Finance
  • IBS1400: Introduction to International Business
  • BUS3000: Business Law
  • MAT1250: Finite Mathematics I
  • MAT1430: Foundations of Statistics
  • MGT1400: Principles of Management
  • MGT4800: Senior Policy Seminar
  • MIS1210: Introduction to Management Information Systems
  • MIS1220: Applications of Microcomputers
  • MKT1450: Principles of Marketing I

Major Requirements

  • MKT2610: Distribution Strategies
  • MKT2600: Consumer Behavior
  • MKT2700: Brand and Price Strategy
  • MKT3201: Strategic Marketing Management
  • MKT2710: Integrated Marketing Communications
  • MKT4899: Internship

Plus electives

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