Marketing

Bachelor of Science in Business Administration

Students are provided with substantial learning experiences in order to establish a career in marketing.  Learning will take place inside and outside the classroom, and also includes a required internship. The student will learn to apply current marketing theory and practice, develop effective communication skills, conduct market analysis, and use appropriate technology. The program’s flexibility enables students to focus their studies in areas such as sports marketing, entrepreneurship, international business, marketing research, sales, and marketing communications.

Mission of AIC’s Business Programs
Mission Statement of AIC’s Business Programs:

The mission of the AIC Business Program is to foster academic excellence and student achievement at both the undergraduate and graduate levels within a supportive community of teachers and learners.

Learning Outcomes for Marketing
The following are learning outcomes for successful completion of the marketing major. Students will be able to:

  • Students will be able to apply the basic concepts and theories of business.
  • Students will be able to apply professional skills and qualities appropriate to a work setting.
  • Students will be able to apply theories and concepts of marketing management.
  • Students will be able to apply theories and concepts of consumer behavior.
  • Students will be able to apply theories and concepts of strategic marketing.
Report of Outcomes Assessment Results

To see a report of student learning and program assessment please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.

Accreditation

The School of Business, Arts & Sciences at American International College have received specialized accreditation for its business programs through the International Accreditation  Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, KS 66213.

School of Business Administration Accreditation Status

Public Disclosure of Student Achievement

Please view this report to see graduation rates for this program.

Want to understand what motivates people to buy certain products, watch certain TV shows, or vote for certain politicians? AIC’s Marketing major reveals the strategies that make businesses thrive.

—Dr. Susanne Swanker, PhD Dean of the School of Business, Arts & Sciences

In the classroom. In the workforce.

What You’ll Learn

This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology.

Future Studies

The major focuses on improving the communication, decision-making and technology- utilization skills that will prepare you 
for careers in sales, advertising, business development, and consumer relations.

Career Opportunities

A graduate is prepared to work in a variety of business settings, including industrial and consumer sales, market research, service marketing, product management, and media and consumer relations

Common Professional Component

All School of Business Administration students must fulfill general education requirements. All School of Business students must take the following introductory business courses:

  • ACC1201 Financial Accounting
  • ACC2210 Managerial Accounting
  • BUS3000 Business Law
  • ECO1401 Macroeconomics
  • ECO1402 Microeconomics
  • FIN2003 Managerial Finance
  • MAT1430 Foundations of Statistics
  • MGT1400 Principles of Management
  • MIS1300 Business Analytics with Excel
  • MKT1450 Principles of Marketing
  • MGT4800 Senior Policy Seminar

Major Requirements

  • MKT2600: Consumer Behavior
  • MKT2610: Distribution Strategies
  • MKT2700: Brand and Price Strategies
  • MKT2710: Marketing Communication Strategies
  • MKT4810: Strategic Marketing
  • MKT4899: Internship

Plus 15 credits of any 3000-level or higher marketing course or other electives approved by the marketing department.

Minor Requirements

  • MKT1450 Principles of Marketing I

Choose two of the following courses:

    • MKT2600 Consumer Behavior
    • MKT2610 Distribution Strategies
    • MKT2700 Brand and Price Strategies
    • MKT2710 Marketing Communication Strategies
    • MKT4810 Strategic Marketing

Choose three of the following courses:

  • MKT2600 Consumer Behavior
  • MKT2610 Distribution Strategies
  • MKT2700 Brand and Price Strategies
  • MKT2710 Marketing Communication Strategies
  • MKT3400 Professional Sales Development
  • MKT3500 Advertising
  • MKT3510 Entrepreneurship and Opportunity
  • MKT3550 Entrepreneurship Management
  • MKT3600 Marketing Research
  • MKT3620 Social Media and Digital Marketing
  • MKT4694 Directed Study
  • MKT4810 Strategic Marketing
  • BUS4899 Internship
  • HCM2620 Healthcare Marketing
  • IBS3410 International Marketing
  • SRM3210 Sports Marketing

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