Students are provided with substantial learning experiences in order to establish a career in marketing. Learning will take place inside and outside the classroom, and also includes a required internship. The student will learn to apply current marketing theory and practice, develop effective communication skills, conduct market analysis, and use appropriate technology. The program’s flexibility enables students to focus their studies in areas such as sports marketing, entrepreneurship, international business, marketing research, sales, and marketing communications.
Want to understand what motivates people to buy certain products, watch certain TV shows, or vote for certain politicians? AIC’s Marketing major reveals the strategies that make businesses thrive.
This program provides a wide range of coursework in not only business and sales, but also strategy, psychology, and technology.
The major focuses on improving the communication, decision-making and technology- utilization skills that will prepare you for careers in sales, advertising, business development, and consumer relations.
A graduate is prepared to work in a variety of business settings, including industrial and consumer sales, market research, service marketing, product management, and media and consumer relations
All School of Business Administration students must fulfill general education requirements. All School of Business students must take the following introductory business courses:
Plus 15 credits of any 3000-level or higher marketing course or other electives approved by the marketing department.
Choose two of the following courses:
Choose three of the following courses:
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