AIC Brand Guidelines and Standards

The AIC Voice | Editorial Style | Social Media | Communication Materials | Logos and Brand Identity | Design Guide | AIC Athletics


The brand of American International College is a living reflection of its mission, vision, and values. From its origins as an access institution for immigrants in 1885, this focus on creating opportunities for learners of all backgrounds is paramount to AIC’s identity.

It is the vision of AIC to be a New England private college of choice for students seeking a sense of belonging, innovative education, and profound student experiences. To achieve this, it is crucial that all who tell the story of AIC communicate to the world in a unified and consistent voice—one that truly embodies the spirit and values of the College.

Consider this guide the current and definitive resource for all external and internal communications created on behalf of AIC. Any branding references published prior to summer of 2022 should be considered obsolete as of this writing. For additional information or support, please contact the Office of Marketing and Communications at or call 413-205-3336.

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