Sports and Recreation Management

Bachelor of Science

This course of study applies management theory and business concepts to the challenges facing organizations dedicated to the sports entertainment and recreation industry. These areas include, but are not limited to, marketing, communication and public relations, legal issues, economics and finance, business operations for sport and recreation organizations. Students also gain on-the-job experience with a sports organization through internships that are arranged with a variety of sport organizations, including public and private facilities, professional sports, intercollegiate athletics, youth and community sport, sport management and marketing agencies, and sporting goods industry.

Mission of AIC’s Business Programs
Mission Statement of AIC’s Business Programs:

The mission of the AIC Business Program is to foster academic excellence and student achievement at both the undergraduate and graduate levels within a supportive community of teachers and learners.

Learning Outcomes for Sports and Recreation Management
The following are learning outcomes for successful completion of the sports and recreation management major. Students will be able to:

  • Students will be able to apply basic concepts and theories of business as applied to the sports and recreation industry.
  • Students will be able to research and present decisions using appropriate business tools and software.
  • Students will be able to apply professional skills and qualities appropriate to a work setting.

The School of Business, Arts & Sciences at American International College have received specialized accreditation for its business programs through the International Accreditation  Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, KS 66213.

School of Business Administration Accreditation Status

Report of Outcomes Assessment Results

To see a report of student learning and program assessment please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.

Graduation Rates

Please view this report to see graduation rates for this program.


The SRM program here at AIC has certainly built a phenomenal foundation for my future success. I truly appreciate all I was taught—in the classroom, on field trips, and through activities on and off campus.

—Mariah L. Shade ’14, Sports and Recreation Management Student

In the classroom. In the workforce.

What You'll Learn

This course offers on-the-job experience with sports organizations through internships that are arranged with a variety of organizations, including professional sport teams and leagues.

Career Opportunities

A graduate has career opportunities in sports marketing and public relations, sports law, sports economics and finance, business operations for sport organizations, event and facilities management, etc.

Common Professional Component Requirements:

  • ACC1201 Financial Accounting
  • ACC2210 Managerial Accounting
  • BUS3000 Business Law
  • ECO1401 Macroeconomics
  • ECO1402 Microeconomics
  • FIN2003 Managerial Finance
  • MAT1430 Foundations of Statistics
  • MGT1400 Principles of Management
  • MIS1300 Business Analytics with Excel
  • MKT1450 Principles of Marketing
  • MGT4800 Senior Policy Seminar

Major Requirements

  • MGT3213: Human Resource Management
  • SRM1600: Management of Sports Industries
  • SRM2600: Event and Facility Management
  • SRM3210: Sports Marketing
  • SRM3212: International Aspects of Sports Management
  • SRM3401: Sports Finance and Economics
  • SRM4090: Current Issues in Sports Management
  • BUS4899 Business Internship

Choose three from the following courses:

  • SRM2801 Sporting Goods Industry
  • SRM2850 Public Relation and Sport Media
  • SRM3203 Sports Psychology
  • SRM3211 Legal Issues in Sports and Recreation Management

Minor Requirements

  • SRM1600 Introduction to Sport Industry
  • SRM2600 Event and Facility Management

Choose one of the following courses

  • MGT1400 Principles of Management
  • MKT1450 Principles of Marketing

Choose three from the following courses:

  • MGT3213 Human Resource Management
  • SRM2801 The Sporting Goods Industry
  • SRM2850 Public Relation and Sport Media
  • SRM3203 Sports Psychology
  • SRM3210 Sports Marketing
  • SRM3211 Legal Issues in Sports and Recreational Management
  • SRM3212 International Aspects of Sports Management
  • SRM3401 Sports Finance and Economics
  • SRM4090 Current Issues in Sport Management
  • BUS4899 Business Internship

Course Descriptions

Topics include: the basic structure, principles, and practices of accounting; the nature and classification of accounts; the accounting cycle and the preparation of financial statements for both service and merchandising enterprises; design of accounting systems, including special journals and subsidiary ledgers; and coverage of cash, receivables, inventories, deferrals, accruals, plant assets, intangible assets, and current liabilities. Lecture classes and laboratory sessions meet at least four times per week. Laboratory fee.

This course is a study of accounting as it serves the needs of management, principally in planning operations, controlling activities, and making decisions. Course emphasis is on the use of accounting by those seeking careers in other areas of business. Topics covered include cost terms, concepts, and classifications; job-order costing; process costing; cost behavior analysis and use; cost-volume-profit relationships; profit planning; standard costs; flexible budgets and overhead analysis; and relevant costs for decision making.

This course introduces students to the fundamentals of law and the legal system as these apply to business transactions. Specific topics covered in the course are: contracts, agency, intellectual property rights, negotiable instruments, forms of business ownership, personal property, and real property.

This course is devoted to the study of the fundamental principles and processes of an economic system, with special emphasis on the coordination and control of the United States economy. Emphasis is on the macroeconomic approach.

This course examines individual decision making in various applied economic environments. Areas of application include international trade, market structures, labor markets, and various U. S. institutional environments, both public and private. Basic emphasis is on the microeconomic approach.

This course introduces the student to financial management, with emphasis on the identification and solution of the financial problems facing business enterprises. Basic financial analysis is examined in concert with management of working capital, management of long-term assets, cost of capital, and long-term financing. Basic modern quantitative analytic techniques are used to introduce students to improved forecasting and planning methods.

This course examines the various tools and techniques used in analyzing quantitative data; including descriptive statistics, probability and random variables, sampling design, theory of estimation and hypothesis testing for parameters of a single population, student ‘t’ and normal distributions. A year of high school algebra is recommended but not required. The course will make active use of technology by requiring the use of computer software.

This course offers an introduction to the principles of management and their application to business. The basic management concepts of planning, organizing, controlling, motivating, communicating, staffing, and leading provide the basis for understanding of the management profession and a basis upon which higher level management courses can build more specialized knowledge.

Marketing is a key activity that enables businesses and organizations to achieve their goals by satisfying the needs of others through mutually beneficial relationships. This course will provide students with an understanding of important marketing theory and practices, including: the marketing concept; the marketing environment; market segmentation, product positioning; product and brand strategies; pricing strategies, marketing communication strategies; distribution strategies; consumer and business buying behavior; and electronic marketing.

This meets the requirement as a writing intensive course in the major. This seminar is designed to provide the student with an opportunity to apply the wide array of knowledge gained through his/her academic program to various real world situations. The student’s knowledge application will be assessed through the analysis of complex business case problems.

This course examines the problems of personnel relationships in business and industry. Primary emphasis is placed upon the psychological factors in human relations; the purpose, organization, and functions of the personnel department; instruments of personnel control, such as interviewing, testing, the making of job analysis, classification, personnel education and training, employee incentives, retention, and similar related topics.

Examines the principles and foundations of sports management and how the concepts of planning, organizing, leading and controlling apply to the sport enterprise. The focus is on the application of core management principles, including ethics, to provide a basis for understanding the development and oversight of sport organizations, and for addressing current management issues facing this industry.

Examines the history of facility management and modern issues facing facility managers. The focus is on the application of management skills as applied to arena, stadium, and event management. The course examines the requisite skills to run a facility, including understandings on management theory, facility operations, marketing, budgeting, and legal considerations.

Analyzes the application of marketing, promotion, and public relations principles to sport industries. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products, and services. Focus on marketing sport as a commercial proposition, and on relating sport as a support tool in the marketing of non-sport related products and services. Addresses the unique challenges and new trends in sport marketing.

This course analyzes the evolving nature of the global sports and recreational business environment with special focus on major events such as the Olympics, World Cup, and Formula One. Integration of markets, regulatory institutions and policies, and cultural factors are examined as driving forces as well as foreign entry strategies and operational decisions in the growth of sports throughout the global economy.

Examines the application of financial methods and economic analysis to the sport enterprise. Focus on understanding the sport organization as a business model. Techniques of labor economics are applied to the market for sport talent. Uses the tools of finance to assess the economic viability of sport enterprises – ratio analysis, return of investment, capital budgeting, taxation and cash flow, and revenue enhancement through ticket sales, sponsorship, and licensing.

This course deals with topics that are in the forefront of concern for managers in the sports industry. Among the topics covered are: events management, security issues (terrorism and crowd control), selection and compensation of key player, technical, and administrative personnel, community standards and public policy, behavior and conduct of players and spectators. The course makes extensive use of case studies, guest speakers, and field trips to major sporting sites in New England.

Examines the principles and foundations of the sporting goods industry. The focus is on the history, the current structure, and the current challenges facing the industry. The students also gain an understanding of the role of vendors in the industry as well as learning about the channels of distribution, an understanding of how products are marketed in the sporting goods industry, the financial dimensions of the sporting goods industry, and an appreciation for the growth of e-commerce in the sporting goods industry.

This course will provide the student with an understanding of the sports communications industry. This course will cover the history and evolution of sports communication,the varying and expanding methodologies of sport communications(covering print,electronic,and online media resources),understanding the importance of advertising and public relations,and the role they play in the media,sociological and legal aspects of sport communication,as well as careers in this sport communication and media industry. This course builds on and enhances skills learned in the introduction to Sports Management course,and serves to compliment topics introduced in other courses such as Sports Law, Sports Economics,and Facility Management. Note: Communication does offer a course in sports writing (COM3410), but it does not capture any of the other areas of sport communication, which are far more significant in today’s sports industry. Additionally, COM3410 does not address any aspects of available careers or the evolution of communications.

Examines psychological theories and research related to sport and exercise behavior. The course is designed to introduce students to the field of sport and exercise psychology by providing a broad overview of the major topics in the area. Students work to increase understanding of how psychological factors influence involvement and performance in sport, exercise, and physical education settings, and to increase understanding of how participation in sport, exercise, and physical education influences the psychological makeup of the individuals involved.

This course analyzes the legal principles and issues involved in the field of sports and recreation management. It explores tort liability, negligence, and product liability, constitutional law, labor laws, personal freedom and individual rights, discrimination issues, due process, and risk management.

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