Sports and Recreation Management

Bachelor of Science

AIC’s Sport and Recreation Management program prepares students to face challenges in a number of capacities in the sports and recreation industries.

With a focus on modern management theory and business concepts, we aim to provide an education that mixes classroom knowledge with an inside look at the industry. On-the-job experience is an important aspect of the department’s mission, with many students completing internships with organizations such as professional sports teams, collegiate athletic departments and conferences, public and private facilities, event agencies, and sports marketing and consulting firms.

The program prepares students for a wide variety of jobs in the sports and recreation industries, including:

  • Management
  • Marketing
  • Media
  • Sales
  • Law
  • Facilities administration

Learning Outcomes for Sports and Recreation Management

Skills and Competencies Table

The SRM program here at AIC has certainly built a phenomenal foundation for my future success. I truly appreciate all I was taught—in the classroom, on field trips, and through activities on and off campus.

—Mariah L. Shade ’14, Sports and Recreation Management Student

In the classroom. In the workforce.

What you'll learn

What you'll learn

This course offers on-the-job experience with sports organizations through internships that are arranged with a variety of organizations, including professional sport teams and leagues.

Career Opportunities

Career Opportunities

A graduate has career opportunities in sports marketing and public relations, sports law, sports economics and finance, business operations for sport organizations, event and facilities management, etc.


All Business students must take the following introductory business courses (Common Professional Component):

  • ACC1201: Principles of Accounting I, with laboratory
  • ACC1601: Principles of Accounting II
  • BUS1407: Business Communications
  • BUS3000: Business Law
  • ECO1401: Principles of Economics I (General Education Requirement)
  • ECO1402: Principles of Economics II (General Education Requirement)
  • FIN2003: Managerial Finance
  • IBS1400: Introduction to International Business
  • MAT1250: Finite Mathematics I
  • MAT1430: Foundations of Statistics
  • MGT1400: Principles of Management
  • MIS1210: Introduction to Management Information Systems
  • MIS1220: Applications of Microcomputers
  • MKT1450: Principles of Marketing I
  • MGT4800: Senior Policy Seminar


  • MGT3213: Human Resource Management
  • SRM1600: Management of Sports Industries
  • SRM3210: Sports Marketing
  • SRM3212: International Aspects of Sports Management
  • SRM3401: Sports Finance and Economics
  • SRM4090: Current Issues in Sports Management
  • SRM4899: Sports and Recreation Management Practicum

Plus 15 credits of business electives


  • MGT1400: Principles of Management
  • MKT1450: Principles of Marketing
  • SRM1600: Management of Sports Industries

Choose three from the following courses:

  • MGT3213: Human Resource Management
  • SRM2600: Event and Facility Management
  • SRM2800: Programming in Human Services
  • SRM2801: The Sporting Goods Industry
  • SRM2850: Communication in Sports
  • SRM3210: Sports Marketing
  • SRM3211: Legal Issues in Sports and Recreational Management
  • SRM3212: International Aspects of Sports Management
  • SRM3401: Sports Finance and Economics
  • SRM4090: Current Issues in Sport Management
  • SRM4899: Sports and Recreation Practicum
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