Sports and Recreation Management

Bachelor of Science

AIC’s Sport and Recreation Management program prepares students to face challenges in a number of capacities in the sports and recreation industries.

With a focus on modern management theory and business concepts, we aim to provide an education that mixes classroom knowledge with an inside look at the industry. On-the-job experience is an important aspect of the department’s mission, with many students completing internships with organizations such as professional sports teams, collegiate athletic departments and conferences, public and private facilities, event agencies, and sports marketing and consulting firms.

The program prepares students for a wide variety of jobs in the sports and recreation industries, including:

  • Management
  • Marketing
  • Media
  • Sales
  • Law
  • Facilities administration

Learning Outcomes for Sports and Recreation Management
The following are learning outcomes for successful completion of the sports and recreation management major. Students will be able to:

  • Discuss the business contents appropriate to their degree
  • Discuss the global dimensions of business
  • Evaluate the legal and social environment of business
  • Utilize quantitative methods to make better financial decisions
  • Formulate plans using integrated business concepts
  • Create coherently written forms of communication
  • Present oral communications in a professional manner
  • Evaluate social responsibility issues in business contexts
  • Interact professionally as members of teams

The School of Business, Arts & Sciences at American International College have received specialized accreditation for its business programs through the International Accreditation  Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas.

School of Business Administration Accreditation Status

Report of Outcomes Assessment Results

To see a report of student learning and program assessment please view the International Accreditation Council for Business Education’s Interim Quality Assurance Report.

Graduation Rates

Please view this report to see graduation rates for this program.


The SRM program here at AIC has certainly built a phenomenal foundation for my future success. I truly appreciate all I was taught—in the classroom, on field trips, and through activities on and off campus.

—Mariah L. Shade ’14, Sports and Recreation Management Student

In the classroom. In the workforce.

What You'll Learn

This course offers on-the-job experience with sports organizations through internships that are arranged with a variety of organizations, including professional sport teams and leagues.

Career Opportunities

A graduate has career opportunities in sports marketing and public relations, sports law, sports economics and finance, business operations for sport organizations, event and facilities management, etc.

Common Professional Component Requirements:

  • ACC1201: Principles of Accounting I
  • ACC1601: Principles of Accounting II
  • BUS1407: Business Communications
  • BUS3000: Business Law
  • ECO1401: Macroeconomics (General Education Requirement)
  • ECO1402: Microeconomics (General Education Requirement)
  • FIN2003: Managerial Finance
  • IBS1400: Introduction to International Business
  • MAT1250: Finite Mathematics I
  • MAT1430: Foundations of Statistics
  • MGT1400: Principles of Management
  • MIS1210: Introduction to Management Information Systems
  • MIS1220: Applications of Microcomputers
  • MKT1450: Principles of Marketing I
  • MGT4800: Senior Policy Seminar

Major Requirements

  • MGT3213: Human Resource Management
  • SRM1600: Management of Sports Industries
  • SRM2600: Event and Facility Management
  • SRM3210: Sports Marketing
  • SRM3212: International Aspects of Sports Management
  • SRM3401: Sports Finance and Economics
  • SRM4090: Current Issues in Sports Management
  • BUS4899 Business Internship

Plus 12 credits of any SRM courses or business electives approved by the SRM program

Minor Requirements

  • MGT1400: Principles of Management
  • MKT1450: Principles of Marketing
  • SRM1600: Management of Sports Industries

Choose three of the following courses:

  • MGT3213: Human Resource Management
  • SRM2600: Event and Facility Management
  • SRM2801: The Sporting Goods Industry
  • SRM2850: Communication in Sports
  • SRM3210: Sports Marketing
  • SRM3211: Legal Issues in Sports and Recreational Management
  • SRM3212: International Aspects of Sports Management
  • SRM3401: Sports Finance and Economics
  • SRM4090: Current Issues in Sport Management
  • BUS4899: Business Internship
Site map

© 2022 American International College